Roselle

Our company has been developed since 23rd f November 2003. This company was built up as an effort to introduce this Roselle plantation in Malaysia as it has a great marketing prospect. We found that Terengganu was suitable to become a site for the Roselle plantation due to its bris sandy soils. Khanise_Annisaa Roselle products are well known in Malaysia for the quality and taste. Compared to other brand, it is thickness differentiate the taste in order to be the market leader. 

It was introduced into Malaysia in early 1990s. Its commercial planting was first promoted by the Department of Agriculture in Terengganu in 1993 and has now spread to other Malaysian states.
At one time, roselle had been thought to be a suitable crop to replace tobacco on bris (sandy) soils, and could be established as a major new crop in the East Coast states where most bris soils are found.
Today, the planted area is still small, around 1.5 km² annually, planted with two main varieties. Growers usually call these varieties as 'Terengganu' and 'Arab'.
Although the involvement of private sector is considered essential in promoting the crop, only a handful of companies had been involved in planting, processing, product development and marketing.

 

Roselle (Hibiscus sabdariffa L.) from the Malvaceae family is a relatively a new crop in Malaysia. The origin is not fully known but it is believed its origin was from West Africa, although the plant is found native from India to Malaysia. Sudan is a presently the major producer of roselle as a source of Sudanese tea. In some countries, leaves are eaten as vegetables, and used in various cuisines such as those of Myanmar/Burma, Lao PDR and Vietnam.
To some people in Malaysia, roselle is known locally as asam paya or asam susur. The calyces and leaves are acid in flavour.

Roselle usually found in tropics and subtropics area like in Africe, India and Asia including Malaysia. Nowadays, there are more than 300 species of roselles in worldwide. This plant can attain its height less than 2m with stem grows straight upward in previous stage but later on it begins to curve down with the presence of beared fruits which are red in colours. Meanwhile, the palm-like leaves are green in colour red with calyces tapened at the end.

 

Calyx - collective term for sepals of a flower; Epicalyx - calyx-like structure outside, but close to, the true calyx, also called false calyx.

 

 

The bright red succulent calyces (singular calyx) are edible and they are the most useful part of the plant. Fresh calyces produces a red colour extract for making drink. To obtain calyces from fruits, seed capsules need to be removed (decored) within 2 days of harvest using a simple hand-held gadget.

To date, roselle has achieved as an important position as a pro-health drink in Malaysia due to its high contents of vitamin C and anthocyanins. To a small extent, the calyces are also processed into sweet pickle, jelly and jam.
Anthocyanins, belonging to the family of water-soluble flavonoid pigments, are responsible for the red to purple colour of the calyx and other parts of the roselle plant, and for the red, blue and purple colours in many other fruits and vegetables.